This past year has been very eventful. Here are some of my impressions of 2015.
xMOOCs have strengthened this year. The major players have received lots of new funding, added 1800 new courses, 100 new credentials, doubled enrollments to 35 mn students and co-opted many new partners from academia (over 550 universities in all) and industry. Class-Central’s report talks about 5 emerging trends.
- Rise of self-paced courses (20% of the course listings on Class-central are self-paced)
- Death of the free certificate (average per course costs are USD 50+ for providers such as Coursera and edX)
- MOOCs for High schoolers (to bridge the college readiness gap)
- Sharper business model (with paid credentials) – also aligning to the for-credit model, which has the required scale if endorsed by university partners, although “Just one specialization from Coursera makes 10x the revenue, in ten months, that the entire university of Harvard makes with 60+ courses. The numbers tell a clear story: students don’t care if the certificate is id-verified or not.“. There is also a revenue model in tying financial aid/loans for these courses.
- Huge funding (nearly USD 200 mn between just Coursera, Udacity and FutureLearn)
All in all, xMOOCs have started looking rather like Lynda (which LinkedIn, very sensibly, acquired) and so many other online course providers who have established business models in traditional online learning. What is different is scale and hype, but the rest remains essentially the same. In fact, it is a well rehearsed strategy to grow the numbers using a free approach and segue into a paid marketplace, the runway being the patience and appetites of investors.
India, too, has joined the bandwagon. With early experiments by the IITs and other institutions, now the focus is on converting existing content into ‘MOOC-compliant’ (whatever that means) offerings from existing content and the building of an indigenous platform called SWAYAM. SWAYAM is supposed to be a “Single Window, centralized, integrated, multi-lingual, user-friendly platform enabling module based efficient learning” and will integrate central and state universities, training providers, educators, students, examination partners, internal platforms etc. and will feature Enterprise CMS, CRM, Analytics and eCommerce and other supporting modules; available in offline modes and on any device (Volume 2).
Meanwhile, policy changes are towards more open-ness in sharing resources and textbooks for free/paid online access. There are several new initiatives like ePathshala and eBasta (which I never really could get my arms around; in any case it has no more that about 6,500 downloads in the past 6 months) that aim to bring free and paid digital versions of textbooks and learning materials to the mobile devices in online and offline modes. Government continues to exercise muscle power in online learning, being the main funder and the largest scale provider, probably to the angst of private players. A realization also seems to be seeping in that offline versions are key (look at what Khan Academy Lite is trying to do) and so is multi-lingual content (Khan Academy Hindi). Be that as it may, these are moves that utilize technology for some kind of dissemination, hardly moves that are going to improve education. Elsewhere, government is also waking up to the fact that it needs to put information systems online, such as Saransh.
The unregulated Indian PreK12 market seems to be consolidating. Zee Learn and Treehouse have merged to create the largest player with over 2000 pre-schools, with Eurokids (884 centres) and Shemrock (425 centres) following behind.
EdTech funding this year has touched a new high. Over USD 3bn was invested worldwide with nearly half that in education finance companies Social Finance and Earnest.The rest mainly in online edTech providers, xMOOCs and tutoring. In India, edSurge reports, there were 27 deals valued at about USD 60 mn. Audrey Watters is doing a great job at putting some of this information together.Top areas of investor happiness? Test prep. Tutoring. Private student loans. Learning management systems. Online “skills training.”
More detailed figures on Indian edTech reveal a total investment of USD 66 mn in India. This is compared to USD 60 mn in just one of many edTech investment in China. Indian investment looks to follow a similar pattern – Test Prep. Online skills/training/curriculum. Tutoring. And this is less than 1% of total private investment deals in India in 2015.
I can’t recall, sadly, innovative ed-tech in 2015, perhaps apart from some work in adaptive learning by companies such as Knewton. Perhaps it is just that I have not kept up, but nothing stood out really.
Atleast I had fun being part of Dave Cormier’s Rhizo15. The great part of a cMOOC is that you get to meet some incredible people who expose you to some really mind-blowing thinking around learning and education. You learn to renew yourself through the experience of being connected with others and discussing new ideas. I hope that good sense will prevail in India and we will start experimenting with some of these models instead of aping the xMOOCs and building learning management systems.
And I cannot but mention the most impressive post of 2015 for me. Audrey Watters wrote The Invented History of ‘The Factory Model of Education’ and questioned popular rhetoric. Not merely is the analogy anachronistic, but it is also not very relevant. However, the big revelation to me this year, is that there is an organized system out there whose outcomes are not very educational after all! More on that later.
Inexorably though, in 2016, the online courses and tutoring juggernaut will keep progressing and the space is going to be of the more of the same variety. Hopefully India will see increased traction – it is just a matter of time.
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